Informatica Address Doctor is an application that enables physical address validation. It parses, cleanses, and standardizes global address data and applies geo coordinates for specific countries.
- Increase the effectiveness of direct marketing campaigns by ensuring that offers reach customers and prospects at their correct addresses
- Enhance customer service by improving the quality of customer address data via address validation
- Maximize IT efficiency while minimizing costs by implementing address standardization and address validation as part of broader initiatives in data integration
